Theory Work: Application of the Uses and Gratifications Model to our video

If the Uses and Gratifications Model is to be applied, and the audience uses our media text (music video) then the uses they may gain from it are;

• Pleasure
• Entertainment
• Escapism
• To Learn
• Compare
• To Relax
• To Relate

It's main function is to entertain, and being comical could provide pleasure.
To some, its comical aspects could be used as an escapism, from the 'real world', as with our media text their feelings and actions are irrelevant. This also enables them to relax.
Other groups and people looking at music videos may use our work to learn, or compare to other indie group videos, or even to compare it to the origial youtube video made by The 99s.
Being an average life situation portrayed in our music video,of a couple splitting up and the boy missing the girl is a dialemma that many people can relate to, making them more interested in watching the video.