According to the Reception Theory, our video has been encoded in a particular way by myself, Tom and Dan, and it can be decoded in 3 different ways by the audience. If this is the case;
- Our message encoded in the video is simply ideas of a relationship split up, and the boy imagining his girlfriend in different locations. It is meant to be entertaining and comical.
- If it is decoded by the audience in the prefered or dominant way, then this would have been the message that they got.
- If it is decoded by the audience in the negotiated way, then the audience will accept this message, but may consider it to be inappropriate to mock a relationship splitting up, due to a bad split they themselves went through, or they may just be disinterested and not find it entertaining.
- If it is decoded by the audience in the oppositional way, they may reject its meaning as they cannot to the situation that we have presented them with, or because it goes against cultural, political or ideological reasons. However this unlikely as he video does not challenge any of these and there is no reason it would cause controversy.
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