Friday, 17 February 2012

Theory Work: Application of Suture to our video

The theory of Suture is hard to apply to our video, as it usually only applies to Classical Hollywood media texts. However in my opinion the simple idea of our music video does not provide many possible different interpretations and readings, so if i discuss in terms of this idea, then the prefered or dominant reading is the only one that is possibly decoded from our music video by the audience, as not much is left for the audience to consider and decode themselves- as the producers, we do not feel like we have particuarly encoded our work with a message, it is more just for entertainment purposes.

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