One of my favourite music videos is Coldplay's 'The Scientist'. In the video, the lead singer, Chris Martin relives the death of a car crash in which his girlfriend dies, and the aftermath of the event, but he relives it backwards. This means the audience doesnt see the accident until the end. This is good because it builds suspense, and keeps the audience watching. The video is very clever, and the making of it gives people something to talk about, promoting it. Perhaps the most clever part of the video is that Chris is moving backwards, yet he sings forwards. In the months before the shooting of the video, he had to learn all the words backwards, pushing himself to make an effective and extremely clever video. The video is an emotional story, and keeps the audience guessing as to what its all about.
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