Today in class we discussed how a video is supposedly successful. There are a number of different ways. Some which were suggested include what TV channel it features on, or the number of sales or downloads the song has. Also, we established that a music video is more popular if the song is good, and if parts of it are used in other videos. This is demonstrated in the video below; 'Rock this Party' by Bob Sinclar. It uses a big range of other famous popular videos recreated by three children, such as Michael Jackson's 'Thriller', Justin Timberlake's 'Cry Me a River' and 'Smells Like Teen Spirit' by Nivarna, and other artists including the Beatles, Bob Marley and Sean Paul. This video is also an example of post-modernism, which we will also be learning about this year.
A video is also considered to be successful (or unsuccessful) based on the coverage it receives by the media, and the way it is discussed and portrayed. In class it was suggested that a video is also successful if it has a high number of views on Youtube, however i do not believe this to be the case. For example, Cher Llyods new song 'Swagger Jagger' may appear to be popular with over two million hits, but in actual fact it has nearly three times as many dislikes than it does likes (as shown below).
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