Today we discussed whether or not pop videos can be considered to be their own genre. I believe that it is a genre, and can be divided into sub genre's, such as comedy, romance, dance etc. If pop video is to be considered a genre, then we decided that the conventions that are always included, to make it recognisable as a music video includes;
- Music
- Lip synching
- Dancing
- Instruments/Instrumentals
- Artist/Band
- Artist/Band name shown at the beginning and end of the video
- Extravagant costumes
- Mise en scene produces a particular image
- Fast editing
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