As part of our coursework, along with our music video, we had to create a digipak and a magazine advert to go with it, as if the product was really to go on sale. We tried to keep certain things in each product similar, or the same, as shown in the presentation below. This continuity heightens the effectiveness of how we present type of band and song that we were trying to portray.
We have not only considered our own opinions of the digipak and magazine advert; to get a real analysis of these products, we asked members of our target audience what they thought in a series of interviews, with mainly positive feedback, and the answers which we were hoping for. The questions which we asked were;
What were your first impressions of the Magazine Advert and Digipak?
From the two products, what type of music would you guess this band makes?
What themes/ideas run throughout the advert, digipak and music video?
Do the two products make you want to watch the music video?
Would you consider the magazine advert to be 'eye catching'?
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