Target Audience Research: Overall Analysis from Audience Research Work.

As our target audience research, we carried out a focus group on our song choice (Oh Me Oh My, by the 99s), and a survey on music videos in general, both for which i have provided an analysis for. Now i plan to bring all the information and ideas together for the production of our own music video.

In terms of the song, most people liked it which was a good sign, as it means it appeals to most audiences. It was recognised as an Indie song, and as being upbeat and fun, so we want our music video to parallel this idea. The videos to songs which people compared our song to had lip synching and a band performance, which we have decided to put into our own music video. The mood of the song could represent a spectrum of moods, but it is predominantly relaxed and happy, so we will try to make the video follow this feeling.

Our main audience is both genres, aged 16-20, so this is who we will try to aim our video at, so we want it to be something they can relate to, and it will need to be entertaining. We need to make the video something people will talk about, and go out of their way to watch, and enhance popularity. Our music video will follow a story, which as i previous said we want to be something that our target audience can relate to, but at the same time we want it to be entertaining and comical, as this is what our survey suggests people like.